Great branding is born out of insight, communication and trust.
Great branding is born out of insight, communication and trust.
Brief
Ryan J. Frazer is realtor based in Fernie who wanted a new graphic identity to differentiate himself from other realtors in the area.
Solution
The branding reflects his business approach - no-fuss, straightforward yet approachable and friendly. A simplified icon of the local mountain range became part of the brand along side graphic illustrations of the surrounding area.