Great branding is born out of insight, communication and trust.
Great branding is born out of insight, communication and trust.
Brief
To brand Chilango, a Mexican restaurant in Fernie, BC. The graphic identity needed to be vibrant, family-friendly and full of character. Mexico but in Canada.
Solution
A clean but textured logo, punchy colours teamed with a structured chaos of cacti illustrations and typography full of character. Applied to business cards, a website, menus, signage, ads and more.
Food photography by Charne Baird Photography