Great branding is born out of insight, communication and trust.
Great branding is born out of insight, communication and trust.
Energetic, young and an absolute master in clear, prompt communication - Nick came to me wanting a brand that has a strong connection to the Shuswap area, a youthful energy but also clear and professional feel.
The mark in the logo combines his initials N & H and hints at a contemporary heritage. (Nick's family has deep roots in the community).
We developed the two part illustrations to showcase the beautiful buildings in the area along with natural and cultural aspects like wildlife or seasonal objects such as beach umbrellas and skates.
We wanted to avoid language that felt too mature or stuffy, so the brand voice consists of short, clear and slightly cheeky taglines.