Branding services in Fernie - My Friend Pike
Great branding is born out of insight, communication and trust.

Food & Beverage

Through communication and insight I help my clients to define their brand and to translate their ideas into a graphic identity that leaves a lasting impression. The clients I choose to work with bring passion and dedication to the process whilst I provide the structure and expertise.

 
 

Food & Beverage

 

Graphic Identities fro Real Estate Agents has become a bit of a passion of mine. I offer …

 
 
 

Muisca

Brief
Adriana - a vivacious Colombian, living in Fernie, is the owner of Muisca Coffee. The company is direct trade with single origin coffee beans and she travels to meet each farmer personally.

She already had an established brand with and just wanted an update to the packaging, but it became clear that there was a disconnect between the name and logo. More emphasis needed to be put on the name itself - Muisca - the Native American tribe that lived in Colombia between 600 CE and 1600 CE, known for their phenomenal gold artwork. Another area that needed work was distinguishing the labels from each other - different beans, farmers and drying processes.

Solution
After researching a range of artefacts and statues, a face was created that we incorporated into the logo. The packaging was simplified and changed to a matte bag. Some crucial updates where made to bring the bag up to code, namely nutritional facts and bilingual labels (French on one side, and English on the other), making distribution outside of BC possible.

The new labels were colour coded - giving information about tasting notes, roast, origin bean and drying process, along with location name and signature of the farmer.

  • Coffee Bags

  • Pull-up banners

  • Stickers

  • Business cards

  • Thank You Card

  • Single Serve Package

 

Cahoots Kitchen Catering

Brief
Owner, and talented chef Spencer Moores, got in touch needing to help visualize his growing business. Having started from a food truck in Rossland BC, he now offers catering, food distribution and events.

With fresh and creative food served in an engaging and lively way the pressure was on to create a brand identity that delivered the same values!

Solution
A clean but textured logo, punchy colours teamed with a structured chaos of cacti illustrations and typography full of character. Applied to business cards, a website, menus, signage, ads and more.

  • Business Cards

  • Website

  • Patches

  • T-shirts

  • Hat

  • Car wrap

 

Old Stubborn

Brief
To visualize the identity for Old Stubborn’s - a producer of small batch, seasonal sausages in Salmon Arm, BC. And the brainchild of Spencer Moores. Spencer wanted illustrations and a series of logos for “Dirk” - an old stubborn butcher.

Solution
With a large pinch of retro and a sprinkle of humour the visual identity for Old Stubborn’s came together.

  • Stickers

  • Packaging Labels

 

Fernie Distillers

Brief
Branding for Fernie Distillers, the first distillery in Fernie - producing high quality small batch vodka and gin. The product line starts with No 9 Mine Vodka, Fernie Fog Liqueur and will grow to include a variety of infusions, unique barrel-aged and seasonal batches. 

Inspired by a culture historically rich in prospecting, mining and bootlegging - the branding needed to reflect that whilst remaining simple, engaging and distinctive. 

Solution
Combining clean typography and graphic icons with historical images lead to a contemporary yet personable brand. Using a vibrant but muted colour palette, borrowed from the natural landscape of the valley, added a distinctive look. 

  • T-shirts

  • Menus

  • Stickers

  • Plates / Mugs

  • Coffee take-away mugs

  • Bags

  • Signage

 

Fernie Catering Co

Brief
Branding for Fernie Catering Co, a catering company run by Barrie Elliott, offering vibrant food and a bespoke service, deeply rooted in seasonality and sustainability.

Solution
Striving to combine a clean yet rustic feel, the identity took shape. Using a bold black and white colour palette resulted in an original and charming brand.

  • T-shirts

  • Menus

  • Stickers

  • Plates / Mugs

  • Coffee take-away mugs

  • Bags

  • Signage

 

Fernie Catering Co

Brief
Astrid and Mathias - the owners of the Bolter Farm & Chalet, were in need of a visual identity for their farm products .With an incredible energy and commitment to a holistic approach to farming it needed to be warm and approachable. They care deeply for the animals they raise and the land they live on.

Solution
We created an identity that better reflected their modern and friendly approach. The result is vibrant, friendly and flexible.

  • Business Cards

  • Stickers

  • Ads

  • Aprons

  • Van Wrap

  • Tent Canopy