Brief Branding for Tinka Tots, a UK based company that focus on getting parents excited about baby-led weaning. The business idea is to create one tasty and nutritious meal to be shared by the whole family, including the youngest of tots. This is achieved through delicious sauces, by providing healthy catering and fun baby-led classes.
Solution As Tinka Tots is all about exposing children to different textures, tastes, smells, colours and shapes it was important to show that in the branding whilst also striking a balance between playful and appropriate for adults. This was achieved through fun, textured yet simple food illustrations in vibrant but natural colours.