Typography

Juice brand Tropicana wanted to give something back to their customers by creating a 'Breakfast Inspiration' web page. We created a monthly online magazine with great recipes, instructive videos plus fun facts and inspiration.
 

Illustrations

A laid-back but unique feel was important, and David Sparshott really helped achieve that feel with his illustrations. Twelwe illustrations were created as there was one for each month.
 

Photography

The recipes were art directed and shot in a way that reflected the new, warmer approach to displaying the content.
 

Food Styling

We worked with some amazing stylist that helped to achieve a unique, rustic and warm look.
 

Website

Easy to navigate and filled with recipes, photos, videos, fun facts, beverage pairing, an event calendar and a VIB (Very Important Breakfaster) of the month.
 

iPhone Application

An iPhone application was created to further benefit the Tropicana customers by offering access to the recipes on the go.
 

Video Recipe

A series of six easy to follow recipe videos was created.

Credits

Photography / Video - Matt Russell
Food Styling - Jamie's Food Team (Sara Tildesley & Georgie Socratous)
Text content - Holly O'Neill

Acknowledgement

Created whilst at The Plant
Lisa G Holst © 2012. All rights reserved.