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BrandingMy Friend Yarn is a swedish mother & daughter collaboration that make knitted cushions with a sense of personality. The branding needed to be sophisticated and warm plus simple enough to hold all the cushion designs without stealing attention from them. |
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StampThe stamp is used for tags and when there is a need to brand further. |
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TagsThe raw texture of the recycled cardboard looks great with the stamp. |
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Woven LabelThe woven, grey label works well with all the cushions. |
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Art DirectionIn the art direction for the product shots the goal was to was to subtly reference Sweden without being cheesy. It was achieved through shooting in front of a red barn. The red paint and other surfaces worked perfectly with the cushions and really brought out their colours.
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CushionsThe cushions are all inspired by Swedish Flora & Fauna. They are modern, graphic and handmade using traditional techniques and materials.Photos taken by Robert Oleksiuk. |
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Business cards / TagsAs the company want to be as sustainable as possible, paper tags are printed on recyclable and biodegradable paper. |
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WebsiteThe clean design for the website and shop makes it easy to use. Look at it by clicking here. |
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PrintsLimited edition prints, in two sizes, with all motifs signed and numbered on an especially made stamp. Available soon. |
- Branding (16)
- Digital (10)
- Illustration (24)
- Print (12)
- Typography (11)
Credits
Photography (Barn) - Robert OleksiukLisa G Holst © 2012. All rights reserved.