Signage

Jamie's Italian is a high-street restaurant created by chef Jamie Oliver where the food is both affordable and tasty.
 

Restaurants

The brand is fun, cheeky and flexible as the restaurants are designed with their location in mind.
 

Atmosphere

The authentic and affordable chain has a rustic and cosy feel. We worked closely with the interior designers to get all the small details right, like the branded teatowel serviettes and the uniforms.
 

Outdoor Signage

From awnings to facia signs and outdoor tables and parasols, we have branded them all. All possible due to the flexible style.
 

Indoor Signage

Indoor signage systems, large wall graphics, toilet signs and even a wallpaper has been created.
 

Menu

When creating the typography for menus and other printed material we kept it as italian as we could by using Bodoni and Eurostile.
 

Merchandise

The branding also allows for the development of new supporting graphics and illustration styles to evolve. The merchandise, which includes cups, tea towels, aprons, t-shirts, bags, thermoses and oven gloves, is now on the second wave of designs.
 

Franchise Booklet

Printed materials is another part of what has been created. A franchise booklet was one of them.
 

Website

The simple, yet rustic website gives you all all the information you need.

Credits

Photography - Matt Russell, Sam Stowell, Myles (Images courtesy of Jamie's Italian)

Acknowledgement

Created whilst at The Plant
Lisa G Holst © 2012. All rights reserved.